February 2012
2 posts
Paying Attention
5 Reasons Why You Should Use Video In your Content Marketing
1 tag
Paying Attention
Five Online Video Marketing Tips
January 2012
7 posts
Michael Hyatt on Book Videos
THE POWER OF VIDEO TO SELL YOUR PRODUCTS AND SERVICES by Michael Hyatt
1 tag
Paying Attention
YouTube Killed the TV Star: Why Online Video Marketing is Essential for Marketers in 2012
Why a Book Video? Part II
Before you read this post, it might be prudent to make sure you have read the previous installment, Why a Book Video? Part I.
As mentioned in the previous post, 2005 seems to be the turning point for the use of video to market, not just books, but products all kinds. What changed?
Prior to 2005, there were two barriers to creating a video for marketing use. The first was production cost, and...
Book Box Daily » Blog Archive » Top Book Trailers... →
Scholastic Book Club’s Pick for Top Book Trailers of 2011
Why a Book Video? Part I
I began working in publishing in the Summer of 1999 as a copywriter in the trade division of a publishing house. We were around 4th or 5th in market share for our category. Marketing budgets were small for most titles, modest for a few, and significant for only one or two titles a year. Before 2005, I can only recall three books where money was spent to produce a video to aide in the marketing of...
3 tags
Who is Literary Video?
My name is David Woodard, and Literary Video is my new blog.
I am an award-winning video director and editor having had the good fortune of being successfully employed as an independent video producer since the Fall of 2007. My understanding of story and how to tell a it in a compelling way has given my clients a leading edge in investing in video content that communicates and sells their...
What is Literary Video?
Literary Video helps authors, agents, and publishers understand the potential of using video in marketing and selling books.
Before a book is sold off a bookstore shelf, it has been sold many times before.
Traditionally, the author must “sell” the book to an agent, who in turn “sells” the book to an acquisitions editor at a publishing house. The acquisitions editor must “sell” the book to the...