What is Literary Video?
Literary Video helps authors, agents, and publishers understand the potential of using video in marketing and selling books.
Before a book is sold off a bookstore shelf, it has been sold many times before.
Traditionally, the author must “sell” the book to an agent, who in turn “sells” the book to an acquisitions editor at a publishing house. The acquisitions editor must “sell” the book to the pub board at his publishing house, which often includes not only the publisher, but also his editorial peers, the marketing and publicity staff, and of course, the sales staff. That sales staff will then represent the hard work of all the people before them as they “sell” the book to book-buyers in bookstores across the world. The final step is the coveted consumer purchase at the cash register.
Book videos can help make every “sell” successful each step of the way.
My experience as a veteran publishing industry professional has shown me that intimate experience with an author and book “sells” the book like nothing else can. A two dimensional book proposal has to work hard to sell a book to an agent, an acquisitions editor, a pub board, or a bookstore book buyer. A book cover and jacket has to pop off the shelf to catch the eye of a general book consumer. The most effective sales pitch is often the opportunity to “experience” the author’s passion and charisma. This “experience” can spark a flame of enthusiasm that produces a chemistry between the author and an agent, or an author and a publisher in a way words on a paper can never do.
This use to mean author media appearances and book signings. These endeavors were often very expense and sometimes risky in terms of payoff, but book videos has changed this.
Book videos can facilitate these intimate experiences by producing multimedia tools that can reveal the heart of an author and the soul of a book. Whether it is a pitch piece to a publishing house, an educational/training video for a bookstore book buyer, or a book trailer aimed at end consumer, video can ensure the essence, personality, and uniqueness of the author and book will produce the best opportunity for the coveted “sell through” experience.
